Think about your digital and physical interactions with customers and look for opportunities to start a conversation. One of the most effective ways to attract online reviews is simply to start talking about them. Research by Google/Oxera shows that a majority of consumers-71 percent of those surveyed- feel more comfortable using a business that has positive reviews. Your Business Profile on Google is a highly visible platform for showcasing reviews and engaging directly with previous and prospective customers. Make it easy for visitors to leave you a reviewģ. Start a conversation about online reviewsĢ. Here are four ways to encourage customers to leave online reviews-and how you can make the most of their feedback.ġ. Through reviews, these profiles also allow people who visit your business to share details of their experience in the form of star ratings, reviews, and photos. It provides you with a free business listing that shows up in search results and on Google Maps.
You can display your business name, web address, a written description, images and contact details, providing potential customers with a streamlined look at your key business information. Many businesses rely on word-of-mouth recommendations, but now that experiences can be shared from anywhere and with anyone on the Internet, encouraging customers to leave online reviews for your business is a crucial aspect of any marketing strategy.Ī Business Profile on Google is free to set up and easy to maintain.
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